Business and the Holidays

We are 53 days away from the biggest gift giving day of the year. I’m sure you are making all your gift giving lists and checking them twice. Every year I tell myself I want to be completely done with my Christmas planning and shopping by October and somehow still manage to find myself in all the shopping plazas on December 22nd trying to pick up the last items. As a business owner, we cannot wait until November to plan our Holiday Season. From client gifts and cards to promotions we want to run to maximize sales and revenue, we should now be in the execution stage of our holiday business plan. Big box retailers were on to something by planning Christmas in July and having Christmas decorations available for sale by September. If you are behind on your plan implementation or don’t have one in place yet, there is still hope for maximizing what’s left of this year.

For those of you who applied to college, do you recall how you ranked your schools? There were your dream schools you thought were out of your range but still applied to: the long shots. Then there were the schools that you would still be very happy to attend but are still very competitive to get accepted to. And sweeping up the application list were the safety schools: the schools you applied to just so you could get out of your parent’s house. Set your goals in a similar fashion: one goal that’s easily achievable but will give you the confidence to get another notch under your belt; one goal that is where you really want to be in your business; and a reach goal that will have you on cloud 9 with excitement.

While setting ambitious goals may be intimidating, it’s imperative to know where you ultimately want to be. Keeping this in mind, allows you to set smaller benchmarks to ensure you are staying on track with your progress. Whether you smaller tasks are listed in bullet format in your day planner, on your white board in your office, or as a quick note saved in your phone, they need to be thought through and written down to help track your progress.

Sometimes we as women carry loads that are not intended for us to carry alone. Even if you are the sole proprietor of your business, there are resources out there such as Fiverr or even bartering services with friends and colleagues to make things happen. Ask yourself: What’s more important, being able to do everything by myself or achieving my reach goal this holiday season? As the picture says, LISTEN TO WISDOM.

We at W.A.L.L. wish you much success in finishing 2017 strong. We are here to help you with business advise, goal setting, accountability, and getting plugged in with a group of empowering women who are ready to celebrate all of your victories with you. Stay encouraged and focused to give yourself the best springboard to start 2018 better than you have any other year in business.

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